Joe's breakout forum summary

Should we be engaging during the current Covid-19 crisis?

At a high level, there is a confidence that engagement should continue at this time, just in an albeit considered way.

Key challenges highlighted:

• approach to existing engagements are adapting
• deeper consideration about future engagements against some evolving criteria
• still, a challenge to ensure reach beyond the digital (inclusiveness)
• promoting engagements with the volume of other messages
• getting the attention of executives at this time

Positives:

• teams have been able to upskill in approaches (video creation, etc)
• the shift in focus for some projects to be mindful of current circumstances
• overall a feeling of adaptability and moving forward.

Thank you to everyone who participated.

Facilitated and summarised by Joe Waller