Joe's breakout forum summary
Should we be engaging during the current Covid-19 crisis?
At a high level, there is a confidence that engagement should continue at this time, just in an albeit considered way.
Key challenges highlighted:
- approach to existing engagements are adapting
- deeper consideration about future engagements against some evolving criteria
- still, a challenge to ensure reach beyond the digital (inclusiveness)
- promoting engagements with the volume of other messages
- getting the attention of executives at this time
- teams have been able to upskill in approaches (video creation, etc)
- the shift in focus for some projects to be mindful of current circumstances
- overall a feeling of adaptability and moving forward.
Thank you to everyone who participated.
Facilitated and summarised by Joe Waller